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Grassroots Zhejiang Merchants Win the World:
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Introduction#
Based on the 22 business rules of Zhejiang merchants that have been circulating among the people, combined with the actual entrepreneurial practices of Zhejiang merchants, and integrating business school perspectives, this book is presented. Most of these business rules are the result of the baptism of blood and fire in the ordinary Zhejiang merchants' journey of doing business. Some of the business rules may appear straightforward in language, and some may seem a bit vulgar, but looking at the entire content of the 22 business rules of Zhejiang merchants, they truly express the inner thoughts of ordinary Zhejiang merchants and reveal some rules and lessons in doing business.
Summary#
This book is based on the 22 business rules of grassroots Zhejiang merchants that have been circulating among the people. It is divided into 22 chapters, telling the development process of grassroots Zhejiang merchants.
As a member of the new generation of Zhejiang merchants, the author has accumulated materials on the research of Zhejiang merchants from all walks of life during the business process, and has also read a large number of books describing Zhejiang merchants. In this writing, the author's writing style is filled with the tenacity and struggle of Zhejiang merchants, leaving a deep imprint of Zhejiang merchants throughout the book.
Based on the actual entrepreneurial practices of Zhejiang merchants, combined with business school perspectives, this book is presented. Most of these business rules are the result of the baptism of blood and fire in the ordinary Zhejiang merchants' journey of doing business. Some of the business rules may appear straightforward in language, and some may seem a bit vulgar, but looking at the entire content of the 22 business rules of Zhejiang merchants, they truly express the inner thoughts of ordinary Zhejiang merchants and reveal some rules and lessons in doing business. "Grassroots Zhejiang Merchants Win the World" expresses respect for modern Zhejiang merchants who grew up in obscurity and achieved brilliance.
Everyone knows that people from Zhejiang are smart and have a business sense from a young age. How did Yiwu become a world-famous small commodity wholesale and distribution center in just a few years? What enables Zhejiang merchants to do business worldwide? A recent best-selling book reveals the secrets behind it.
Based on the 22 business rules of Zhejiang merchants that have been circulating among the people, "Grassroots Zhejiang Merchants Win the World" takes politics, business concepts, interpersonal relationships, overall situation, and starting from small matters as the main clues. The author, from personal experience, firsthand observations, and firsthand information, uses a delicate writing method and original plain language to outline how grassroots Zhejiang merchants start businesses, avoid being fooled, unite, invest, develop projects, succeed, handle risks, and turn crises into opportunities. It comprehensively reveals the practical examples and insights of grassroots Zhejiang merchants, which are marked by applause and flowers but also by the footprints of hardships and mixed tears. Each case in this book is true and reliable, and each word has been carefully considered, providing broad enlightenment for future generations, entrepreneurs, small and medium-sized enterprises, young students, and friends who study grassroots Zhejiang merchants.
The first chapter of the book states, "In business, grasping the overall situation is of paramount importance." This is the business philosophy of Hu Xueyan and Zhejiang merchants. It fully demonstrates the business wisdom of Zhejiang merchants. Throughout Chinese history, everything has been guided by policies. Zhejiang merchants read the news, study policies, and pay attention to the national political situation, allowing them to become prosperous ahead of others. To keep up with the times in business, achieve win-win situations, multiple wins, and a grand vision, one must have a broad mindset. This is the businessperson who keeps up with the times, this is the new generation of Zhejiang merchants.
Starting with the first chapter of the book, "Persist in watching the news broadcast. To grasp the economic situation, one must pay attention to the national political situation," Chen Jun repeatedly uses examples to illustrate how far a business can go with a broad vision. Based on his years of business experience and lessons learned, he emphasizes that a businessperson with a provincial vision can do business in a province. Seeing the world, one can do business worldwide and become a top-notch businessperson. Expanding territory, embracing collective operation, integrating various resources, not being deterred by small profits or small risks, is a major success factor for Zhejiang merchants in doing business. Taking advantage of others' strengths to compensate for one's own weaknesses, giving back to society, and being grateful to society are also major characteristics of Zhejiang merchants. Zhejiang merchants are responsible, wise, and philosophical. They are a group of businesspeople with a sense of social responsibility, as well as a group of businesspeople who dare to innovate and learn.
About the Author#
Chen Jun, from Wenling City, Zhejiang Province, has been a teacher and journalist. He has been doing business in Beijing for 14 years. He is currently the chairman of Beijing Today Trend Enterprise Planning Company, vice chairman of Beijing Zhejiang Enterprise Chamber of Commerce, vice chairman of Beijing Zhejiang Taizhou Chamber of Commerce, executive director of the National Real Estate Managers Alliance, executive director of the Urban Operations Council of the China Ecological City Construction Alliance, and advisor to the Beijing Wenling Chamber of Commerce, Linhai Chamber of Commerce, and Wushang Research Association.